Understanding the Integrated Functions of Sales abd Marketing

This unit aims to support knowledge and understanding in demonstrating the commercial importance of marketing to an organisation‟s success, both in the long term and also for the short / medium term. It includes demonstrating the value of marketing analysis in leading an organisation to develop a strategy which focuses resources upon appropriate customers, with a clear positioning message and products / services addressing the specific requirements identified.  It supports the clear interrelationship between sales and marketing.